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STORYTELLING. EMOTION. FEELINGS. These
are the
things that the all-female staff at Becky Beauchine Kulka
Diamonds
and Fine Jewelry pay close attention to, because they are
what make
jewelry so special... and have for eons. It’s a place
where people and
their families are more important than the product itself...
part of the
reason that the name of the owner is the name of the store.
Once
focused almost entirely on higher-end work, Kulka has since
realized
that customers come in all ages ... and all price ranges.
So now she carries products that appeal to kids and teenagers,
like Nomination charm bracelets.
The salespeople treat
every item in the store like it’s a luxurious high
end piece, whether its a $50 Nomination charm bracelet,
a Hidalgo ring, or even one of Kulka’s own custom-made
diamond creations.
Now, many young customers return for engagement
and
marriage gifts.The store design of Becky Beauchine
Kulka, done by Ruth Mellergaard of GRID/3 International,reflects
the owner. It is
softly feminine, based on light colors and curves.
Curved 42” high
white showcases and light-colored walls are shown off
in beautiful contrast by plush purple carpeting (purple
is Kulka’s favorite color). Glass cubes enclose
the diamond room, without creating a visual block.
Perhaps the most striking feature is the six-foot salt-water
aquarium that provides a stunning focus in the center
of the store.
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| "My favorite “cool” store.
The use of color here makes for a wonderful customer
experience. I feel I want to spend time in this store.
The fish tank is a perfect touch, helps keep kids
busy. Although the store is long and narrow, it doesn’t
come off that way. The outside is very appealing
... the sign says it all. Love it, love it, love
it. |
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